In anticipation of the upcoming November 2022 National Native American Heritage Month festivities, the Starbucks Indigenous Partner Network (IPN) embarked on a quest for a captivating visual representation that would harmonize seamlessly with this year's network statement, 'Rooted in Culture, Connected by Coffee.' With both virtual and in-person events to be hosted across multiple chapters, ensuring brand consistency in all creative endeavors became a paramount objective. To address this challenge, a comprehensive solution was devised, encompassing the creation of a new logo alongside a detailed creative expression guide.
The logo features a captivating design where a colorful dreamcatcher emerges gracefully from a new crescent moon. It serves as a powerful emblem of cultural heritage, resilience, and unity. The logo's use of vivid colors and intricate details aims to celebrate and honor the indigenous people, while promoting cultural pride, unity, and the preservation of their traditions. The feathers hanging from the dreamcatcher represent spirituality, freedom, and the interconnectedness of all living beings.
Creative Expression Guide
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